Client. Recoverie
Services. Visual Identity
Recoverie, a high-service, preventative health and wellness provider based in Brooklyn, NY, wanted to develop a visual identity that reflected their commitment to enabling individuals to take control of their health and well-being.
The identified opportunity was to distinguish Recoverie from competitors by breaking away from conventional approaches, cutting through the noise, and offering clarity and education. The wordmark captures the essence of the human form, exuding warmth and ease without feeling cold or clinical. Deliberate nods to the science community, with typefaces reminiscent of lab notes and prescription forms, lend an established and trusted aesthetic to the brand identity. The colour palette is calming and pared back to allow the content to be digested with ease.
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